The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Profile Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Conway Area Humane Society
Mount Washington Observatory
A. Crosby Kennett Middle School, Autism Society of Maine
Kennett High School Project Graduation, Mount Washington Skating Club
Jen's Friends Cancer Foundation
 Subaru Love Promise Heart

Love Promise Stories from Profile Subaru

Subaru and Profile Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Bearcamp Valley School & Children's Center  –  Nancy C

Profile Subaru has gone above and beyond to assist the Bearcamp Valley School and Children's Center for over 20 years. Every year we reach out to Profile Subaru when we have our annual golf tournament fundraiser to assist us with a Hole-in-one car sponsorship, with out fail Profile has come through for us. This year we made changes to our program and decided no to do the Hole -in-one but asked Profile for a monetary sponsorship. Ryan and his team were more than happy to assist.

Mount Washington Observatory  –  Jim C

The Mount Washington Observatory has been very grateful for the assistance Profile Subaru has provided to us. Profile assists us with a Leased Subaru Impreza for our daily duties in running up and down the Mount Washington Auto. We also use the impreza to do community outreach. Without Profile Subaru much of what we do would not be possible.

Autism Walk  –  Annie N

Profile Subaru walked as a team in the Autism Society of Maine's Autism walk at the Fryeburg Fairgrounds. In addition to walking, and raising money on their own, they also sponsored the event and were on the tee shirts and a mile marker. Thank you Profile Subaru for supporting Autism Awareness and Acceptance!

Warm Clothing Drive  –  Emily S

Profile Subaru did a great job this past winter helping us to stock our shelves. They filled 3 Subaru Outback's in their showroom with help from all their staff, Customers and Community. The generosity that Profile shows to this community is above and beyond! The Clothing that was donated goes to help many people in the Mount Washington Valley stay warm during our cold winters. Thank you for all your support Emily Smith-Mossman North Country Cares

Jen's Friends Cancer Foundation  –  Jim C

Profile Subaru proudly presented a check to the Jen's Friends Cancer Foundation today in the amount of $16500.00. through Subaru's Share the Love Event Profile Subaru has been able to present Jen's Friends with over $55,000.00 in the past four years. Jen’s Friends Cancer Foundation provides supplemental financial assistance and other resources to cancer patients and their families in the Mount Washington Valley who are uninsured, underinsured, or financially challenged, allowing them to focus on battling cancer without worrying about the indirect financial burdens that often arise. Jen’s Friends is currently assisting over 70 families in the Mount Washington Valley in their fight against cancer.

Opportunity Of a Lifetime  –  Melissa J

The Kennett High School Stage Band 2017 would like to thank Profile Subaru for your Support .We will remember our Disney Experience for the rest of our lives. We could not have done it without your support

Make-A-Wish New Hampshire  –  Jim C

To the staff at Profile Subaru, On behalf of all of Make-A-Wish and our families thank you for helping us bring wishes to life. With your support, we can reach our goal. In New Hampshire alone we have granted over 1500 wishes since we started bringing hope, strength and joy to kids fighting a very grownup battle. Please know that the difference you have made in the lives of our kids. Thank you for all that you do. Donna M Parker VP of Development Make-A-Wish New Hampshire

Midnight Owl  –  melody N

As a skater, the mom of a skating daughter and a board member of the Mount Washington Valley Skating Club, I have also been privy to the kindnesses of Profile Subaru through their support of the Skating Club which uses Conway's Ham Arena ice for its programs. Profile Subaru in Conway has supported the club in a variety of ways over the past ten years by providing the club space for a fundraising car wash and purchase of skating show program ads. For the past several years, Profile Subaru has been our transportation sponsor for its major fundraiser, the Midnight Owl, which is a unique 15K race that occurs at night and ends at midnight at the Ham Arena. Subaru’s sponsorship pays for bus transportation for the runners back to the starting point of the race at the conclusion of the race. Profile’s neighborly support of the club helps raise important funds to offset the costs of private ice and keep club programs accessible to more people in our community. In turn, the program gets more kids moving, reduces screen time, increases confidence, creativity, athleticism and leadership skills through the junior coaching program. Subaru’s support of the club in turn also benefits the non-profit Ham Arena (where the club buys ice time) and hundreds of families in the community who participate in the free skating and Holiday on Ice community program put on annually by the club the first Saturday in December. All because Profile Subaru cares.

Kennett High School Project Graduation  –  Lisa L

Profile Subaru has worked with Kennett High Schools Project Graduation for the past few years donating a vehicle as a hole in one Prize for our annual golf Tournament. Last year they even assisted us in Raffling of a SUBARU WRX STI. Over the last few they have been instrumental in helping us raise over $20,000 to help keep the students safe on Graduation night. Thank you to the Team at Profile subaru and hope see you all at this years annual Golf Tournament