We are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
What is the Subaru Love Promise Community Commitment?
At Profile Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Profile Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Conway Area Humane Society, Assistance Canine Training Services (ACTS)
Mount Washington Observatory, Tin Mountain Conservation Center, Valley Pride Clean up Day
A. Crosby Kennett Middle School, Autism Society of Maine, Kennett High School, Madison Elementary School, Madison Rec Department
Kennett High School Project Graduation, Mount Washington Skating Club , Vaughan Community Services, RSVP Meals on Wheels, Carroll County Retired and Senior Volunteer Program
Jen's Friends Cancer Foundation, Starting Point Services, Gibson Center Senior Services, Memorial Hospital
Love Promise Stories from Profile Subaru
Subaru and Profile Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru Loves to Help 2026- Operation Warm - S P
Imagine having to go without a coat? For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in the Mount Washington Valley, this can be a harsh reality. Helping others is the key to a strong community which is why Profile Subaru believes in helping to support individuals and families in urgent need. This season, for our Subaru Loves to Help® initiative, we partnered with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have helped over 1 million children and adults in urgent need so far. On January 30th 2025, Profile Subaru partnered with Ossipee Central School and donated 132 brand new coats to children in their school. These coats not only help keep children protected, warm, and dry, but can have a significant impact on a child's mental and emotional well-being. "Our event was a huge success, the kids started calling it "Operation Cozy", said a representative from the school.
Food Drive Success 2025 - Stacy P
This holiday season, the Profile Subaru Service Department found a meaningful way to give back to our community. For every can of food donated in our service drive, participants received an entry into a raffle for a free car detail valued at $475. Thanks to the generosity of our customers and employees, hundreds of cans of non-perishable food were collected and donated to Life Ministries Food Pantry in Wolfeboro, N.H. Together, the Profile Subaru team and our customers made a real impact this holiday season, helping put extra food on the tables of families in need.
Profile Loves Pets 2025! - Stacy P
As the largest corporate donor to the ASPCA® (The American Society for the Prevention of Cruelty to Animals®), Subaru is deeply committed to helping every pet find a loving home. Each year, Subaru retailers across the country show remarkable dedication to improving the lives of animals in their communities. Since 2008, Subaru has proudly donated over $70 million to national and local organizations, supporting the adoption, rescue, transport, and health of more than 700,000 animals. At Profile Subaru, we were thrilled to take part in the 2025 Subaru Loves Pets initiative. Throughout the month, we celebrated by collecting much-needed supplies for the Conway Area Humane Society, spreading joy in our community with toys for our furry friends, and sponsoring a special adoption and microchipping event with the Humane Society. Profile Subaru has sent a $4000 grant to the Conway Area Humane Society to be used at their discretion through the ASPCA.
Bark in the Park - Jim C
Profile Subaru was proud to support the 2025 Bark in the Park, benefiting the Conway Area Humane Society. The event featured live music, Dock Dogs competitions, adoptable pets, games, and family activities. It began with the Honor Walk in Whitaker Woods, where participants celebrated with their furry friends while raising funds for animals awaiting their forever homes. The community then came together in Schouler Park for a fun-filled day supporting local pets and the Humane Society’s mission. It was a fun filled day, and Profile Subaru was happy to do our part!
Subaru Loves Learning 2025 - Stacy P
Millions of students in high-needs schools across the country lack the supplies and learning materials necessary to be successful in the classroom. In fact, 92% of teachers in the United States have students whose families cannot afford to purchase any school supplies for their children, often requiring teachers to purchase resources using their own money. This year, Profile Subaru participated in the Subaru Loves Learning® initiative by supporting students in at the KA Brett School in Tamworth. Through the Subaru Loves Learning partnership between Subaru and AdoptAClassroom.org, Profile Subaru adopted 6 classrooms through a donation of $3000. This means each teacher has $500 to spend at their discretion on materials for their classrooms that were not otherwise in their budget. In addition to the funds, Profile Subaru employees and customers created a "yearbook" of sorts with special messages written to the teachers to help show how much they are appreciated in our Valley!
THANK YOU FROM LLS, PROFILE SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On June 25th, Profile Subaru personally delivered these items to MaineHealth Memorial Hospital. These blankets and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Subaru Loves to Care 2025 - S P
Approximately every three minutes, a person in the U.S. is diagnosed with a blood cancer like leukemia, lymphoma, or myeloma. The recovery can be long and often leaves them feeling weak, cold, and isolated. Subaru believes we all should have a chance to lead a healthy life. That’s why for the past 10 years, Subaru and our retailers have partnered with The Leukemia & Lymphoma Society® (LLS) to provide warmth, love, and support when they’re needed most. Through our united efforts during this decade-long partnership, Subaru and its retailers will have supported nearly 500,000 cancer patients nationwide by the end of this year. We are proud to be LLS’s largest automotive donor. Profile Subaru was beyond grateful to, again, team up with MaineHealth Memorial Hospital and provide messages of hope (lovingly written by our customers and staff) and warm blankets to patients at the hospital enduring battles. We love being able to help in any way that might provide comfort so that patients know they have support.
Profile Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Conway, this is a harsh reality. Helping others strengthens communities, which is why Profile Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Profile Subaru have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Profile Subaru donated 120 coats to Ossipee Central School. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Take a Swing for 2025 KHS Project Graduation! - Stacy P
Project Graduation at Kennett High School is an annual event that has been going on for many years. This event is lovingly planned by volunteers for all graduating seniors so that they can have a safe, "chem-free" night with all of their fellow classmates. One of the fundraisers this year was a Golf Tournament at Indian Mound Golf Course in Ossipee. Profile Subaru was happy to (once again) be a sponsor for this event as well as join in for a round of golf. There were smiles all around the course as community members all pitched in to make it a great day and a fundraising success!
American Red Cross Blood Drive - Stacy P
Profile Subaru hosted their first American Red Cross Blood Drive in April. It was quite a success as they had over 30 people donate blood (including some of their employees)! As a blood drive location they worked with many groups and people across their organization, brought people together in a spirit of teamwork to make the event successful, and promoted a cause that could help save millions of lives each year. Profile Subaru was so thankful for all the amazing participants who came that day and did their blood donations. Every day, blood donors help patients of all ages: accident and burn victims, heart surgery and organ transplant patients, and those battling cancer. In fact, every two seconds, someone in the U.S. needs blood. Profile Subaru plans on participating as a blood drive location again in the future. Thanks to all the people who came out to support a great cause!
