Staff


Click on one of the people below to find out more information.

  • Ronald Petell
    Owner / Dealer Principal

    Ron started in business in Conway almost 50 years ago. He lives in Conway with his wife, and is proud to have his sons are involved in the management of his dealerships. Ron is an avid car collector  and is happy to discuss with passion, the vehicles in his "TOY BOX".

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  • Dale Petell
    General Manager
    603-447-3845


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  • Daisy
    Profile Mascot

    Daisy is the official Mascot of Profile Subaru she is 9 years old and loves to greet you at the door when you come to profile

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  • Administration


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  • Vickie Lane
    Office Manager
    603-447-3584


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  • Sales


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  • Ryan Roden
    General Sales Manager
    603-447-3845


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  • Jim Curran
    Sales & Finance Manager
    603 447 3845

    Jim has been with Profile since the spring of 2015. He is active in the community serving on the  Madison School board and he also enjoys cooking for Madison Church Supers.  He loves spending his summers on the lake and winters on the slopes with his wife Lisa Who absolutely  Loves her 2019 Ascent and 2 children Jimmy and Erin who both love diving their Legacy's

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  • Jeremy Roy
    Business Manager
    603-447-3845

    Jeremy has been at Profile Subaru since July 1998, and enjoys coming to work every day, (except when he is on vacation!) Jeremy hand built his home in Conway back in July of 2000, and is the President of the Owners Association.  He has four children.   Jeremy's free time is spent over at Long Lake in Bridgton ME at Lakeside Pines Campground.  He has a camp there for the whole summer where the kids have a blast and he gets to play a lot of Texas Hold-em.

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  • Allan Frechette
    Subaru Certified Product Specialist
    603-447-3845

    Born and raised in Conway (a graduate of Kennett High School), now a resident of Albany. Allan has been with Profile Subaru since 1982 when we were in Ossipee, he joined the sales staff in 1988, over 30 years ago!  Allan is active in the Chocorua Valley Men's Softball League as an Officer and Coach. He is a fan of all sports (as anyone who knows him is well aware!). In his off hours Allan enjoys spending time with his five grandchildren, family and friends. Allan would be pleased to help you with your automotive needs. Please call or stop in and see him!

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  • Toni Petell
    Subaru Certified Product Specialist / BDC
    603-986-2284


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  • Dave Dethlefs
    Subaru Specialist
    603-447-3845

    David joined the Profile Family in May of 2017,
    He is a life long resident of the Mount Washington Valley. In the summer when he is not working he enjoys hiking and golfing. In the winter he is Loves to ski and snowmobile. He and his wife Pam, childhood sweethearts now married for over 32 years enjoy driving their 2017 Subaru Legacy sport.

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  • Service


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  • Mark Tavares
    Service Manager
    603-447-3845


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  • Mike Anthony
    Service Advisor
    603-447-3845


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  • Alex Emelianoff
    Service Advisor
    603-447-3845


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  • Robert Noullet
    Parts Manager
    603-447-3845


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  • Jon Cook
    Parts Advisor
    603-447-3845


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